It's that time again. Sometime over the course of the next 8 months, there will descend to Earth a new, shiny bouncing baby Van Dusen. All hail the next generation--and just when you thought you were still young, this news hits the 'net: Ryan Giggs will be retiring as his best days 'are behind him.' He's 34. Ugh. THAT makes me feel ooooollllllddddd.
But next fall I'll be holding our newest addition on my lap, so I could really care less. Have a great evening y'all and if you're in Florida, don't forget to Vote tomorrow!
-Shawn
Monday, February 25, 2008
Tuesday, February 19, 2008
Monday, February 18, 2008
History Nerd Alert
Read the above article and realize that not only is there nothing new under the sun, but the odds are 'nothing new' was actually invented a long, long time ago.
-Shawn
-Shawn
Nerdly nerd nerd
So if you've been following along for the ride, you should remember that last week a new cell phone was rammed down my throat. Woo-hoo. Yes, script-kiddies, you could cut the excitement with a very rusty knife. I ended up with Verizon VX6800 (8600? who can keep track).
Meh. Yes it has a slick interface. Yes it has a nice, big, readable screen. Yes it has (FINALLY) buttons that are large enough that someone over 25 can use them. But when it's all said and done: meh.
You know what excites me the most: it's supposed to be more reliable than my old Treo. Yup, that's it. Just make a damn phone that works and I'll be happy. Not a single 'new thing' (play movies or music???? BFD.) helps out the business case for the phone at all (yet).
I'm officially old. Now, get off my lawn and get me a glass of iced tea.
-Shawn
Meh. Yes it has a slick interface. Yes it has a nice, big, readable screen. Yes it has (FINALLY) buttons that are large enough that someone over 25 can use them. But when it's all said and done: meh.
You know what excites me the most: it's supposed to be more reliable than my old Treo. Yup, that's it. Just make a damn phone that works and I'll be happy. Not a single 'new thing' (play movies or music???? BFD.) helps out the business case for the phone at all (yet).
I'm officially old. Now, get off my lawn and get me a glass of iced tea.
-Shawn
Friday, February 15, 2008
Technology Blows
We all budget for emergencies. Businesses allocate a reserve fund. Households have their savings accounts. Individuals sock money away under mattresses. All so they can cope when something unexpected happens. After all, when your car dies unexpectedly, it's a financial expenditure that you have to deal with RIGHT NOW.
But what about the time cost? It's nearly impossible to allocate or reserve 'emergency time' to deal with the unexpected. Businesses, if they're large enough, have support staff on-hand to cope with the day-to-day emergencies that crop up (Assuming there's enough volume of them to justify having staff to be on hand to fix them). But what about small businesses, homes and individuals?
Let me give you an example: yesterday morning, my cell phone died. Big deal. Sure, I was off the 'net for 2 hours while I went to the Verizon store and picked up an immediate replacement. 2 hours I can deal with--just work later at night (and I was up until 1:15am, so pardon my grammar!). But then, it took 3 hours to get the phone to sync with my laptop. And my cell's my mobile office--without my contacts and calendar, I might as well be toting around a brick.
It was the extra 3 hours, the unexpected 3 hours, that killed my productivity yesterday. Meetings were postponed and work was moved until the wee hours of the night. We had the 'tech. emergency' fund that covered the expense of the replacement phone (estimate each phone will last 2 years, each computer will last 3 years, most other hardware 2 years, etc...) but there was no way that I could have budgeted 'emergency time,' or was there?
There's a business model in here to be exploited.
-Shawn
But what about the time cost? It's nearly impossible to allocate or reserve 'emergency time' to deal with the unexpected. Businesses, if they're large enough, have support staff on-hand to cope with the day-to-day emergencies that crop up (Assuming there's enough volume of them to justify having staff to be on hand to fix them). But what about small businesses, homes and individuals?
Let me give you an example: yesterday morning, my cell phone died. Big deal. Sure, I was off the 'net for 2 hours while I went to the Verizon store and picked up an immediate replacement. 2 hours I can deal with--just work later at night (and I was up until 1:15am, so pardon my grammar!). But then, it took 3 hours to get the phone to sync with my laptop. And my cell's my mobile office--without my contacts and calendar, I might as well be toting around a brick.
It was the extra 3 hours, the unexpected 3 hours, that killed my productivity yesterday. Meetings were postponed and work was moved until the wee hours of the night. We had the 'tech. emergency' fund that covered the expense of the replacement phone (estimate each phone will last 2 years, each computer will last 3 years, most other hardware 2 years, etc...) but there was no way that I could have budgeted 'emergency time,' or was there?
There's a business model in here to be exploited.
-Shawn
Wednesday, February 13, 2008
Social Networking
If you're here, you already know what social networking is. But lately we've seen a significant rise in the number of customers who have 'exhausted traditional marketing outlets' and are looking to 'maximize marketing ROI' (i.e. they want to market their stuff on-line at low cost).
And there goes the bandwagon.
But has it really passed there merchants by? No-one in their area is using the internet to connect to customers (i.e. no local competition) and their services are geographically bound. There are many (still) immature on-line markets that can be segmented down. The start-up and ongoing costs are minimal compared to comparable 'real-world' efforts (where comparable r/l channels exist).
What kills me is that it's only 10 years (ten flippin' years) that we started on-line community building and marketing that customers are actually ASKING for these tools. Must be we didn't market our (At the time) new products and services well enough.
-Shawn
And there goes the bandwagon.
But has it really passed there merchants by? No-one in their area is using the internet to connect to customers (i.e. no local competition) and their services are geographically bound. There are many (still) immature on-line markets that can be segmented down. The start-up and ongoing costs are minimal compared to comparable 'real-world' efforts (where comparable r/l channels exist).
What kills me is that it's only 10 years (ten flippin' years) that we started on-line community building and marketing that customers are actually ASKING for these tools. Must be we didn't market our (At the time) new products and services well enough.
-Shawn
Tuesday, February 12, 2008
Music
Really, and what music to you have piped through the office? Is your place a relaxed, classical music suite? Or do your troops work better to light rock? What about the company I visited this morning--all country music, all the time? (And I couldn't wait to get out of there!)
We're eclectic--and quiet. Everyone in an office can play their own tunes. The cubical staff can listen to headphones. And I refuse to pollute the foyer with Enya.
But we will be using country music in the negotiating room in the future.
Later-
Shawn
We're eclectic--and quiet. Everyone in an office can play their own tunes. The cubical staff can listen to headphones. And I refuse to pollute the foyer with Enya.
But we will be using country music in the negotiating room in the future.
Later-
Shawn
Monday, February 11, 2008
Customer Management
Yes, it all comes down to this. Know your customers. Manage your customers.
And I don't mean date them or stalk them, but know their needs and behavior patterns. What motivates them? What factors of influence most strongly affect them? How can you structure your product and services lines in conjunction with your pricing and marketing strategies and tactics to exploit (which is quite the pejorative word) their perceived needs?
SWOT and needs assess. Those two elements will move you closer to your goals than any other element.
later-
Shawn
And I don't mean date them or stalk them, but know their needs and behavior patterns. What motivates them? What factors of influence most strongly affect them? How can you structure your product and services lines in conjunction with your pricing and marketing strategies and tactics to exploit (which is quite the pejorative word) their perceived needs?
SWOT and needs assess. Those two elements will move you closer to your goals than any other element.
later-
Shawn
Friday, February 08, 2008
Another Day
Just another day in sunny Florida. I learned something today--which, by my grandfather's reasoning means that it was a good day--and that was the level of activity which a political party will work with candidates at the various levels within Florida. For example, everyone knows that unless you're in a large metro area, parties really could care less about city commissioners. Sorry kids, them's the breaks.
But unless you're in Dade or Orange or the other SIZABLE counties, the major parties really could give a rat's ass about county commissioners or the other constitutional positions.
Which is moronic.
And here's why. Campaigns live on two things. Money and information. Money can buy the information, educate voters, get your candidate in front of the targeted voters, etc. But it's information that rules the roost. It's information that lets you know WHO are the most effective and motivatable voter blocs. What are their profiles (Demo, psycho, behavioral, etc.)? What are the issues that mater the most to those blocs? Who are the players in those blocs? etc, etc, etc. The tighter you can target each bloc, the more effective your campaigning (marketing) will be.
And that information, my friends, is already in the hands of the major parties. So, spread the love. Grow your roots and work with your local districts. At least, dispense enough information (don't bring up training) to make the local campaigns effective. Information horded and not properly dispensed is opportunity lost.
And get off my lawn. Damn kids.
-Shawn
But unless you're in Dade or Orange or the other SIZABLE counties, the major parties really could give a rat's ass about county commissioners or the other constitutional positions.
Which is moronic.
And here's why. Campaigns live on two things. Money and information. Money can buy the information, educate voters, get your candidate in front of the targeted voters, etc. But it's information that rules the roost. It's information that lets you know WHO are the most effective and motivatable voter blocs. What are their profiles (Demo, psycho, behavioral, etc.)? What are the issues that mater the most to those blocs? Who are the players in those blocs? etc, etc, etc. The tighter you can target each bloc, the more effective your campaigning (marketing) will be.
And that information, my friends, is already in the hands of the major parties. So, spread the love. Grow your roots and work with your local districts. At least, dispense enough information (don't bring up training) to make the local campaigns effective. Information horded and not properly dispensed is opportunity lost.
And get off my lawn. Damn kids.
-Shawn
Tuesday, February 05, 2008
Robert Moses
Read 'The Power Broker' by Robert Caro. It's the biography of Robert Moses, one of the most influential and powerful men to control New York State's government apparatus during the twentieth century. It's a study in administrative power, how to find it, grasp it, use it and keep it.
It's also a horrifying example of what the long-range effects can be where there is 'too much' power in one man's hands.
-Shawn
It's also a horrifying example of what the long-range effects can be where there is 'too much' power in one man's hands.
-Shawn
Sunday, February 03, 2008
Football
It's that time of the year again--that's right, it's been 6 years to the day since I proposed to my wife. What? You think anything else really compares to that? Sorry. Not in my world, kiddo.
To all watching tonight, have a great evening and please (dear god, PLEASE) let the game be an interesting one.
-Shawn
To all watching tonight, have a great evening and please (dear god, PLEASE) let the game be an interesting one.
-Shawn
Monday, January 21, 2008
Big Brother in the Supermarket
Safeway announced a new plan to cut employee healthcare costs. For those employees who sign up, their food and in-store purchasing habits will be analyzed on a month-to-month basis, with employees who engage in 'healthy buying patterns' receiving discounts in their health insurance rates. Sounds great, right? It encourages healthy lifestyles and rewards societally-beneficial behavior.
Wrong. This is (Yet another) version of Big Brother, being played out in a supermarket near you. If the end goal is to reduce the healthcare expense for Safeway and its employees, base the rates upon semi-annual physicals with rebates and discounts for healthy choices (gym memberships, etc). By monitoring eating patterns, as opposed to physical results (and no-one'd cheat the system and drive down the street to munch on a pack of Ho-Ho's or Twinkies).
But this way's easier. They can use their existing customer management systems at little additional cost. They can take a P.R. 'Praise Bath' in public acclaim. They can lower their healthcare costs.
And their employees can lost another bit of privacy in their lives.
-Shawn
Wrong. This is (Yet another) version of Big Brother, being played out in a supermarket near you. If the end goal is to reduce the healthcare expense for Safeway and its employees, base the rates upon semi-annual physicals with rebates and discounts for healthy choices (gym memberships, etc). By monitoring eating patterns, as opposed to physical results (and no-one'd cheat the system and drive down the street to munch on a pack of Ho-Ho's or Twinkies).
But this way's easier. They can use their existing customer management systems at little additional cost. They can take a P.R. 'Praise Bath' in public acclaim. They can lower their healthcare costs.
And their employees can lost another bit of privacy in their lives.
-Shawn
Thursday, January 17, 2008
Political Blogging in an Amendment #1 World
And it's a hot topic in the Sunshine State. What to do with Amendment 1 on this January 29th ballot. Vote 'Yea' and save up to a $250 per year (maybe, if, barring qualifying requirements, etc.). or Vote 'Nay' and screw over the blighted home-owners. Or maybe it's much, much worse than that.
The under-appreciated issue with Amendment 1 is portability. Coming from a mid-state county, we see a significant number of 'immigrants' coming from other Florida areas--large home families moving into our more rural, less expensive district. Great for them, but if they bring their exemptions, it's horrible for us. Maybe. Or maybe not. We don't have any real gauge as to how much future tax revenue will be 'lost' to our cities as a result of in-state immigration. Ask any city finance manager and the heads will spin. They can't honestly calculate with any degree of accuracy what type of hit portability will cause to local millage revenues.
And that's a problem. Cities bond against future tax revenues. Their credit ratings are based upon their expected ability to generate future payments. If a city can't reasonably or realistically calculate future revenue streams, then by definition, the risk for creditors to loan to that city has increased. In short--it is likely to cost our cities more to borrow (which they all do) to do the critical things that our citizens ask of us, than it does right now (assuming nothing else changes).
So, while Amendment 1 will enshrine a small tax savings into our state constitution (and cutting taxes is nearly ALWAYS a good thing), it will create significant uncertainty in future revenue projections whilch is likely to result in increased future interest costs to our municipalities. (Not to mention the fact that this amendment doesn't in any match revenue cuts with expenditure cuts--and we've already seen a number of cities raise replacement revenue streams through 'fire service' fees, etc., resulting in little to no true savings to our residents.)
Food for thought. I love cutting taxes, but this is a poor, expensive way to do it.
-Shawn
The under-appreciated issue with Amendment 1 is portability. Coming from a mid-state county, we see a significant number of 'immigrants' coming from other Florida areas--large home families moving into our more rural, less expensive district. Great for them, but if they bring their exemptions, it's horrible for us. Maybe. Or maybe not. We don't have any real gauge as to how much future tax revenue will be 'lost' to our cities as a result of in-state immigration. Ask any city finance manager and the heads will spin. They can't honestly calculate with any degree of accuracy what type of hit portability will cause to local millage revenues.
And that's a problem. Cities bond against future tax revenues. Their credit ratings are based upon their expected ability to generate future payments. If a city can't reasonably or realistically calculate future revenue streams, then by definition, the risk for creditors to loan to that city has increased. In short--it is likely to cost our cities more to borrow (which they all do) to do the critical things that our citizens ask of us, than it does right now (assuming nothing else changes).
So, while Amendment 1 will enshrine a small tax savings into our state constitution (and cutting taxes is nearly ALWAYS a good thing), it will create significant uncertainty in future revenue projections whilch is likely to result in increased future interest costs to our municipalities. (Not to mention the fact that this amendment doesn't in any match revenue cuts with expenditure cuts--and we've already seen a number of cities raise replacement revenue streams through 'fire service' fees, etc., resulting in little to no true savings to our residents.)
Food for thought. I love cutting taxes, but this is a poor, expensive way to do it.
-Shawn
Tuesday, January 15, 2008
Environmental Marketing and Awareness
Here's a link to a great site demonstrating the power of data and 'authoritative evidence' in environmental marketing. Is the data real? Is it 'fudged?' It looks good and looks verifiable, which is enough for 90% of the viewers.
Environmental marketing is all about comparisons--are we better or worse than some other benchmark. Set the right benchmark and your opponents can look downright evil.
-Shawn
Environmental marketing is all about comparisons--are we better or worse than some other benchmark. Set the right benchmark and your opponents can look downright evil.
-Shawn
Tuesday, January 01, 2008
History's whims
History's what you make of it.
http://www.cnn.com/2003/SHOWBIZ/books/01/13/1421/index.html?imw=Y.
Click on this link for an interesting tale of the first Chinese explorers to 'discover' North America -- nearly 80 years before Columbus.
Happy New Year!
-Shawn
http://www.cnn.com/2003/SHOWBIZ/books/01/13/1421/index.html?imw=Y.
Click on this link for an interesting tale of the first Chinese explorers to 'discover' North America -- nearly 80 years before Columbus.
Happy New Year!
-Shawn
Saturday, December 29, 2007
Makes you really want to work for a living
From the Seattle Times:
http://seattletimes.nwsource.com/html/localnews/2004097983_mobilisa29.html
In each country, there is a formal measurement of the level of graft required to operate a business. It's articles like this that make you wonder if it (operating above a minimal level of 'graft') has always been like this in the US (one of the better-ranked countries) or if this is part of a trend (direct 'payments' from companies/citizens to government officials) that is accelerating. And if so, in which states is it the most prevalent? Old liners (NY, Mass, Virginia) or new-growth (Utah, Nevada, Florida, Texas) or a mix? Does the frequency of this type of behavior have to do with the regulatory structures in place in each region, state or locality? (Of course human nature is what is, so for the sake of argument, we'll assume that there is a constant percentage x% in every area who will engage in this type of behavior when given the opportunity.)
Transparency is a key factor in fighting this. By making all (and I mean ALL) spending, regulatory and appropriations bills (and any others dealing with funds) available for public review (in an easy-to-access and search format--google?), this problem won't go away, but it would be easier to at a minimum track WHO's funding whom and what is being approved. At a the federal and state level, often times the spending bills are so large and complex that98% of the general public can't and won't wade through them--so make readable, searchable indexes.
It's sad to see that for a small percentage of revenues, a company can effectively buy government contracts. But, it's the way governments work and as a strategic consulting firm, we always have to calculate that in our clients' planning sessions.
And a Happy New Year
-Shawn
http://seattletimes.nwsource.com/html/localnews/2004097983_mobilisa29.html
In each country, there is a formal measurement of the level of graft required to operate a business. It's articles like this that make you wonder if it (operating above a minimal level of 'graft') has always been like this in the US (one of the better-ranked countries) or if this is part of a trend (direct 'payments' from companies/citizens to government officials) that is accelerating. And if so, in which states is it the most prevalent? Old liners (NY, Mass, Virginia) or new-growth (Utah, Nevada, Florida, Texas) or a mix? Does the frequency of this type of behavior have to do with the regulatory structures in place in each region, state or locality? (Of course human nature is what is, so for the sake of argument, we'll assume that there is a constant percentage x% in every area who will engage in this type of behavior when given the opportunity.)
Transparency is a key factor in fighting this. By making all (and I mean ALL) spending, regulatory and appropriations bills (and any others dealing with funds) available for public review (in an easy-to-access and search format--google?), this problem won't go away, but it would be easier to at a minimum track WHO's funding whom and what is being approved. At a the federal and state level, often times the spending bills are so large and complex that98% of the general public can't and won't wade through them--so make readable, searchable indexes.
It's sad to see that for a small percentage of revenues, a company can effectively buy government contracts. But, it's the way governments work and as a strategic consulting firm, we always have to calculate that in our clients' planning sessions.
And a Happy New Year
-Shawn
You're outsourcing WHAT?
Businessweek reported that the Miami Herald...
It makes a sad day for the US services industry, one in a long, long row of sad days. But to change it, do you really think that design & layout firms in the US will be willing to compete with foreign firms on price? (Yes, there are a slew of business models that still work in the layout & design marketplace, but as each year goes by, they are less and less profitable in the US.)
Happy New Year-
Shawn
The Miami Herald is outsourcing some of its advertising production work to India, the newspaper’s editor said Thursday.Assuming that the Herald has done their due diligence, that's another blow against a struggling industry. We're flooded with talented, qualified and experienced (and not-so-talented) layout and design firms in the States. It's a true statement to both the problems facing the newspaper industry and the effective level of global services networking that a rapid-fire production outfit like a major US newspaper would want to, need to and be able to outsource daily production and layout tasks to a firm on the other side of the planet. (Assuming the decision was made on purely business grounds and not a personal vendetta or some other personal agenda.)
Starting in January, copyediting and design in a weekly section of Broward County community news and other special advertising sections will be outsourced to Mindworks, based in New Delhi.
It makes a sad day for the US services industry, one in a long, long row of sad days. But to change it, do you really think that design & layout firms in the US will be willing to compete with foreign firms on price? (Yes, there are a slew of business models that still work in the layout & design marketplace, but as each year goes by, they are less and less profitable in the US.)
Happy New Year-
Shawn
Friday, December 28, 2007
Viewing the future through their past
Apple filed for a cashless smartphone-based payment system for retailers ad consumers with the U.S. Patent Office. Apple affectionados and tech-fans squeal with glee. Will it work? Will iPhone users be able to swipe their Apple-toys at the local Starbucks to cover their vente iced cappuccino-whatevers, while maintaining an air of techno-social superiority? Who knows.
To see how this systems, just view Europe, Japan, South Korea, Mexico or any of the other 'high-tech' smartphone or smartcard payment-accepting retailer environments. That's right--Europe, a bastion of tech. development and innovation has been running automated smartcard (touchless) systems for years (visa, mastercard, etc.).
What is the significance of this? Only that it can be viewed within a wider frame of reference, delineating the trend that the US is not, nor has been for a time, the leader in creating and implementing cutting-edge (bleeding-edge) technologies. Want a long-term comparison? The US in 2007 is similar to... England (not the UK) in 1932.
One thing to take away from this (one thing for local US retailers and service providers): be ready for location-aware internet (portable) devices. There are many, many ways for retailers )small and large) to make hay from this 'new' world. Payment, information, sharing/networking devices will continue to grow in popularity and usefullness. Typical example: my nephews last week were looking for Wii games. They hit a couple of the local GameStop stores (Stop? Spot? whatever.) After finding empty shelves, they banged out the map on their iPhones, called around and hit a local store that carried the game they wanted. (They should have done that first, but they wanted to hit the malls.. cherchez les femmes, no doubt.). A retailer running local-specific ads on g'maps could have caught their eye first. etc. etc. etc.
Have a Happy New Year-
-Shawn
To see how this systems, just view Europe, Japan, South Korea, Mexico or any of the other 'high-tech' smartphone or smartcard payment-accepting retailer environments. That's right--Europe, a bastion of tech. development and innovation has been running automated smartcard (touchless) systems for years (visa, mastercard, etc.).
What is the significance of this? Only that it can be viewed within a wider frame of reference, delineating the trend that the US is not, nor has been for a time, the leader in creating and implementing cutting-edge (bleeding-edge) technologies. Want a long-term comparison? The US in 2007 is similar to... England (not the UK) in 1932.
One thing to take away from this (one thing for local US retailers and service providers): be ready for location-aware internet (portable) devices. There are many, many ways for retailers )small and large) to make hay from this 'new' world. Payment, information, sharing/networking devices will continue to grow in popularity and usefullness. Typical example: my nephews last week were looking for Wii games. They hit a couple of the local GameStop stores (Stop? Spot? whatever.) After finding empty shelves, they banged out the map on their iPhones, called around and hit a local store that carried the game they wanted. (They should have done that first, but they wanted to hit the malls.. cherchez les femmes, no doubt.). A retailer running local-specific ads on g'maps could have caught their eye first. etc. etc. etc.
Have a Happy New Year-
-Shawn
Wednesday, December 26, 2007
When it's time to rock a funky joint...
I'm on point.
It's a very, very old lyric from a mediocre group from the 90's (House of Pain). But, it's a truism that applies to marketing and political management.
Stay on Point.
Stay on Point.
Stay on Point.
Got it? You typically have 7-12 seconds of an individual's attention at any one time. How do you use that mini-clip wisely? Stay on point. Don't deviate from the message that you want transferred to the public. Don't be caught wandering through some logical forest during the 10 seconds that your audience is actually listening.
Reinforcement. Bang the same drum over and over. People will get it and remember it.
But...
This doesn't help you if your message is crap. Sorry. Crap is crap is crap. Crap repeated a gazillion times is still crap. Crap based on lies is still crap. Crap that doesn't stand up to a 3rd grader's questions (aka. typical newspaper reader's functional reading-level) will be exposed as crap.
Still.
Be on point.
Always.
-Shawn
It's a very, very old lyric from a mediocre group from the 90's (House of Pain). But, it's a truism that applies to marketing and political management.
Stay on Point.
Stay on Point.
Stay on Point.
Got it? You typically have 7-12 seconds of an individual's attention at any one time. How do you use that mini-clip wisely? Stay on point. Don't deviate from the message that you want transferred to the public. Don't be caught wandering through some logical forest during the 10 seconds that your audience is actually listening.
Reinforcement. Bang the same drum over and over. People will get it and remember it.
But...
This doesn't help you if your message is crap. Sorry. Crap is crap is crap. Crap repeated a gazillion times is still crap. Crap based on lies is still crap. Crap that doesn't stand up to a 3rd grader's questions (aka. typical newspaper reader's functional reading-level) will be exposed as crap.
Still.
Be on point.
Always.
-Shawn
Tuesday, December 25, 2007
Christmas - and Baseball
Good morning all, and Merry Christmas!
This one's for my dad--and for all the baseball nuts out there. Yesterday Rob Neyer (of ESPN and SABREmetrics fame) posted this link. For anyone who's ever wanted to know the effectiveness of the four major pitches, give this article a review. Hardball Times reviews the fastball, slider, changeup and curve. Well worth a 10 minute read.
http://www.hardballtimes.com/main/article/fastball-slider-changeup-curveball-an-analysis/
Enjoy!
-Shawn
This one's for my dad--and for all the baseball nuts out there. Yesterday Rob Neyer (of ESPN and SABREmetrics fame) posted this link. For anyone who's ever wanted to know the effectiveness of the four major pitches, give this article a review. Hardball Times reviews the fastball, slider, changeup and curve. Well worth a 10 minute read.
http://www.hardballtimes.com/main/article/fastball-slider-changeup-curveball-an-analysis/
Enjoy!
-Shawn
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