Thursday, August 17, 2006

MBA's and you

Any business is a two-way streeet. You're selling to customers. they're telling you how you're doing, what they want, when they want it, and at what price. After meeting with two bright, young MBA grads this afternoon, their diplomas still shining and poolished, it hit me how out of date the average MBA program today really is. For web-based services, distribution, account management, customer aquisition, etc. the average MBA program doesn't seem to grasp the conecpt of instantaneous communication and the need for very rapid decision making based upon the massivly filtered and queried information that's available today. When our second candidate described his standard marketing proposal in terms of steps taking weeks to determine even basic customer analysis and customer segmentation, I knew that somebody (their educators) was missing the boat--stuck in the 1980's not in the world of clicks, long tails and continual public review.

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