Monday, June 11, 2007

Getting Older

It's a sign of the times that I must be getting older. I really don't care about Apple's new iPhone. No, I couldn't actually care less about it. I'm fascinated by Apple's herd-marketing skills and tactics; there's nothing harder than marketing 'edgy' products successfully, year after year.



But purchase an iPhone? Not likely. It looks like it is slated to have a hard time with standard email and win-mobile apps that we use every day for honest-to-god workforce productivity. What is the functional value of it to me, either as a cell-phone user or as a boss?



Bright and shiny doesn't cut it any more.





But their underground marketing blitz is just as impressive as their implementation of their long-term strategic plans.



-Shawn











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