The Miami Herald is outsourcing some of its advertising production work to India, the newspaper’s editor said Thursday.Assuming that the Herald has done their due diligence, that's another blow against a struggling industry. We're flooded with talented, qualified and experienced (and not-so-talented) layout and design firms in the States. It's a true statement to both the problems facing the newspaper industry and the effective level of global services networking that a rapid-fire production outfit like a major US newspaper would want to, need to and be able to outsource daily production and layout tasks to a firm on the other side of the planet. (Assuming the decision was made on purely business grounds and not a personal vendetta or some other personal agenda.)
Starting in January, copyediting and design in a weekly section of Broward County community news and other special advertising sections will be outsourced to Mindworks, based in New Delhi.
It makes a sad day for the US services industry, one in a long, long row of sad days. But to change it, do you really think that design & layout firms in the US will be willing to compete with foreign firms on price? (Yes, there are a slew of business models that still work in the layout & design marketplace, but as each year goes by, they are less and less profitable in the US.)
Happy New Year-
Shawn
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