Tuesday, March 04, 2008

Politics

Politics. The art of perception and achieving the possible. At the end of the day, 99% politics is marketing. Be it a politician selling the public on why he or she should capture their allegiance (And vote) or be it a business convincing a governing body to support their efforts. On a personal level, a politician needs a few distinct characteristics:
1. Socially dominant. The ability to walk into a room and dominate the space.
2. Quick wit. The best pol's can banter and barter with the best of them.
3. Body language. The ability to read a room's emotional state and reach accordingly.
4. Empathy. Everyone likes to be listened to and made to feel like they matter--the best pol's can do that to anyone at any level.
5. Thick skin. You win some and you lose some. The best pol's can ignore the slings of defeat (or the press or opponents) and move forward. Short lived politicians can't.



Have a great Tuesday--

-Shawn

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