I wish I had a dollar for every time someone asked me for feedback on their strategic vision......and then proceeded to describe how they were going to 'drive up sales with out new marketing campaign.' I could retire in peace and quiet, or at least pickup a good set of Bose noise-cancelling headphones to tune out life's background noises.
Businesses run on 3 levels: Strategy, Tactics and Logistics. This may be simplistic for many of you, but it's a good place for first-time business owners or entrepreneurs to start.
Strategy: long and short term goals. Where you see your business going, who your customers are, what products and services you will sell, what market need you will meet and possibly create, how your business fits in your defined environment, what your relationship with capital and staff will be. Goals, what you aspire to and target. What should be the end result of your plans.
Tactics: How you will reach those goals. The steps that you put in place and the procedures that a business can execute that should lead to achieving your goals. This includes everything from customer identification and acquisition to sales procedures to where to place items in your store to follow-up customer management processes. Which marketing campaign to execute and how to do it. How to successfully run product and service R&D.
Logistics: Money. The lifeblood of a business. Money keeps the bill collectors at bay and the employees happy. Logistics is the financial aspect of your business--something which usually is separate and distinct from your production and management tasks. It's important enough and distinct enough that it deserves its own section. Managed properly, your finances can provide you with the cash needed for expansion, to weather the down times and to exploit the good times.
And those are the big 3 for your business. Get those right and the rest falls into place.
--Shawn
Businesses run on 3 levels: Strategy, Tactics and Logistics. This may be simplistic for many of you, but it's a good place for first-time business owners or entrepreneurs to start.
Strategy: long and short term goals. Where you see your business going, who your customers are, what products and services you will sell, what market need you will meet and possibly create, how your business fits in your defined environment, what your relationship with capital and staff will be. Goals, what you aspire to and target. What should be the end result of your plans.
Tactics: How you will reach those goals. The steps that you put in place and the procedures that a business can execute that should lead to achieving your goals. This includes everything from customer identification and acquisition to sales procedures to where to place items in your store to follow-up customer management processes. Which marketing campaign to execute and how to do it. How to successfully run product and service R&D.
Logistics: Money. The lifeblood of a business. Money keeps the bill collectors at bay and the employees happy. Logistics is the financial aspect of your business--something which usually is separate and distinct from your production and management tasks. It's important enough and distinct enough that it deserves its own section. Managed properly, your finances can provide you with the cash needed for expansion, to weather the down times and to exploit the good times.
And those are the big 3 for your business. Get those right and the rest falls into place.
--Shawn
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