In an ever-commoditizing world, where do you stand out? I don't mean 'how do you sell yourself' or 'how do I catch the eyes of the best potential customers' but 'what do we do better than everyone else around?'.
This is the 's' in a SWOT analysis, and it points you, as an individual and as a corporation, towards areas and situations where you will be able to shine.
The catch here is that your strengths are in what you do; they are not limited to where you are. For example, if you've built up a successful business repairing TVs, you must have mastered the details of running repair teams, building customer rapport and driving repeat and new service business--you're not just a TV repair business. Those strengths offer you the opportunity to grow into new areas and create new customer demand well outside the TV repair task list, but within your strength set; high-end home entertainment design and installation is one example of a complimentary industry that has sprung up over the last 10 years which would play right into your business and personal strengths.
Take 2 minutes and list out your personal strengths and your business's strengths. Be honest with yourself and you may be pleasantly surprised with what you find.
Remember, know your strengths and you will find your opportunities.
-Shawn
This is the 's' in a SWOT analysis, and it points you, as an individual and as a corporation, towards areas and situations where you will be able to shine.
The catch here is that your strengths are in what you do; they are not limited to where you are. For example, if you've built up a successful business repairing TVs, you must have mastered the details of running repair teams, building customer rapport and driving repeat and new service business--you're not just a TV repair business. Those strengths offer you the opportunity to grow into new areas and create new customer demand well outside the TV repair task list, but within your strength set; high-end home entertainment design and installation is one example of a complimentary industry that has sprung up over the last 10 years which would play right into your business and personal strengths.
Take 2 minutes and list out your personal strengths and your business's strengths. Be honest with yourself and you may be pleasantly surprised with what you find.
Remember, know your strengths and you will find your opportunities.
-Shawn
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