Is anyone out there really into this year's Olympic games? We all know about the disruption in normal viewing patterns created by the events being held when most of the US is sleeping, combined with the foreknowledge that the internet offers prior to 'live' TV coverage. But over the past month, everyone that I've spoken with seemed to have a hard time even remembering that the Olympics were coming up this August.
Maybe it's the time difference. Maybe it's the overall economic malaise. Maybe it's the lack of any compelling storylines. Wherever it is, I wouldn't want to be a large Olympic advertiser during these games.
-Shawn
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment