Another Day

Just another day in sunny Florida. I learned something today--which, by my grandfather's reasoning means that it was a good day--and that was the level of activity which a political party will work with candidates at the various levels within Florida. For example, everyone knows that unless you're in a large metro area, parties really could care less about city commissioners. Sorry kids, them's the breaks.

But unless you're in Dade or Orange or the other SIZABLE counties, the major parties really could give a rat's ass about county commissioners or the other constitutional positions.

Which is moronic.

And here's why. Campaigns live on two things. Money and information. Money can buy the information, educate voters, get your candidate in front of the targeted voters, etc. But it's information that rules the roost. It's information that lets you know WHO are the most effective and motivatable voter blocs. What are their profiles (Demo, psycho, behavioral, etc.)? What are the issues that mater the most to those blocs? Who are the players in those blocs? etc, etc, etc. The tighter you can target each bloc, the more effective your campaigning (marketing) will be.

And that information, my friends, is already in the hands of the major parties. So, spread the love. Grow your roots and work with your local districts. At least, dispense enough information (don't bring up training) to make the local campaigns effective. Information horded and not properly dispensed is opportunity lost.

And get off my lawn. Damn kids.

-Shawn