Social Networking

If you're here, you already know what social networking is. But lately we've seen a significant rise in the number of customers who have 'exhausted traditional marketing outlets' and are looking to 'maximize marketing ROI' (i.e. they want to market their stuff on-line at low cost).

And there goes the bandwagon.

But has it really passed there merchants by? No-one in their area is using the internet to connect to customers (i.e. no local competition) and their services are geographically bound. There are many (still) immature on-line markets that can be segmented down. The start-up and ongoing costs are minimal compared to comparable 'real-world' efforts (where comparable r/l channels exist).

What kills me is that it's only 10 years (ten flippin' years) that we started on-line community building and marketing that customers are actually ASKING for these tools. Must be we didn't market our (At the time) new products and services well enough.


-Shawn