Customer Management

Yes, it all comes down to this. Know your customers. Manage your customers.

And I don't mean date them or stalk them, but know their needs and behavior patterns. What motivates them? What factors of influence most strongly affect them? How can you structure your product and services lines in conjunction with your pricing and marketing strategies and tactics to exploit (which is quite the pejorative word) their perceived needs?

SWOT and needs assess. Those two elements will move you closer to your goals than any other element.

later-
Shawn